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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin
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A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
- Sales Rank: #21732 in Books
- Brand: Godin, Seth/ Macleod, Hugh (ILT)
- Published on: 2007-05-10
- Released on: 2007-05-10
- Original language: English
- Number of items: 1
- Dimensions: 7.38" h x .51" w x 5.25" l, .40 pounds
- Binding: Hardcover
- 96 pages
From Publishers Weekly
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"A short read that should be on every entrepreneur's book list."—Entrepreneur.com
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"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail
About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
Most helpful customer reviews
3 of 3 people found the following review helpful.
This book is an over-extended metaphor with no scientific basis or facts.
By Ben
It's short compared to most books but far too long considering the lack of substance. It is essentially an assertion repeated over and over backed up with sketchy anecdotal evidence like, "Doug was in the same job for ten years..." Sure Doug was. There is even a graph at one point that the author has simply made up. I'm not even joking. He writes, "It's not hard to imagine what the drop-out curve for a marathon looks like. Probably something like this:" And then he has just drawn what he imagines the dropout curve to look like. Seriously. He just made it up. If he cared at all about the truth or facts or whether his hypothesis is correct, he would have actually done some research to find out what the dropout curve for a marathon actually looks like. But even if the central hypothesis was backed up with good evidence, no advice is given on how to recognise whether you are in a "dip" or a "cul-de-sac." This book is complete nonsense written with the substance and style of an inescapable dinner-party conversation. If I could return it for a refund I would.
0 of 0 people found the following review helpful.
Clever, witty, thought provoking, and in the end just plain food reading.
By Ernane
Read this book at one sitting. It reads effortlessly, is light, witty, entertaining, funny and quite profound. It challenges conventional wisdom about quitting by introducing you to the Dip. The Dip is something we all know, but may lack the courage to admit to ourselves, but if we do, the rewards for pushing through it can be game changers ( or rather life changers). Curious choices for certain examples, like that for Senseo (so few people know about it in the US, but guess that's why he chose it, right?). Additionally, found enlightening his comments and comparisons on Google and Microsoft. Two very different, but nonetheless effective ways of getting through the Dip. All in all, delightful, fun, and highly recommended
0 of 0 people found the following review helpful.
Repetitive with no real substance.
By Sumit Pahwa
Painfully repetitive with no real insights.
The book can be summarized as:
In any endeavor, if it is a dead end, don't start.
If you can't power through to being the best, don't start
If you can power through to being the best, don't quit.
What is missing which would have made this book valuable is insights into how to better anticipate the returns and effort required in any endeavor. This foresight is what most people are lacking. Unfortunately the author waves his hands assuming that this foresight exists and provides obvious platitudes on what to do with this information
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