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Goodvertising: Creative Advertising That Cares, by Thomas Kolster
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Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations- Sales Rank: #1281934 in Books
- Brand: Kolster, Thomas
- Published on: 2012-10-01
- Original language: English
- Number of items: 1
- Dimensions: 1.13" h x .11" w x .89" l, 3.90 pounds
- Binding: Hardcover
- 256 pages
Review
“Hundreds of color illustrations enhance this volume, which should appeal to readers interested in learning how advertising can play an important role in discussing ideas, not just selling products or services.” ([object Object])
About the Author
, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very useful and interesting book
By Catalin Bejinariu
I like this book because is full with great case studies from recent years and it's a great source of inspiration which can help you when you need ideas for your marketing campaigns. I like it a lot. Is a book which put accent on marketing campaigns which involves social responsibity actions. You can find out more about those campaigns if you search on google and in this way you will have a deeper image about those subjects/campaigns. I recommend it anyone who wants to find out what kind of campaigns are made in developed countries such as Belgium, South Africa, Great Britain and not only.
0 of 0 people found the following review helpful.
Good as New
By Jasmine
Came good as new. The new book smell. No damage. Only thing is that it was delivered in a box much bigger than was needed for the size of the book lol. Love this book though. So many good ideas and inspiration for a student designer.
0 of 0 people found the following review helpful.
Five Stars
By Andres Cortese
awesome book!! Totally recommend
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